Project Overview

Akawy is Berlin-based startup that offers customized travel deals on the Internet. The user needs to fill out her travel preferences, such as time, location or type of holiday. After verifying your identity, travel experts can offer you free personal advice and put together your individual dream holiday!

After designing this high-converting landing page, Akawy approached me and asked to redesign their entire website.

This is how the website looked before the redesign:


After conducting a thorough reseach to find out more about the target group of the start up as well as what is the purpose of the new website, I created high-fidelity wireframes for the Web as well as the Mobile version of the new travel website.

Final Design

In order to reduce the complexity of the front page, the structure needed to be slightly changed. The first thing a new website visitor sees now is a huge search field, with a clear call-to-action, namely destination search.

While there was no new information added with the new design, all pages now look more visually pleasing than before and have a modern, clean finish.

Regaring the color palette, I choose colors that matched the previously created landing page. Furthermore, I choose vibrant colors in order to make it “pop” and give that fun and¬†adventurous travel feeling.