NewForest Berlin, an agency based in Berlin, hired me as a Lead UX/UI Designer to help them with their client -FromAtoB. FromAtoB is a travel search engine with a price comparison option, that lets you find the cheapest means of transportation- be it a flight, train or bus and get from A to B.
My job was to implement new features and improve the iOS app. Multiple design iterations took place in several design sprints.
Major user interface design improvements that lead to higher revenue generation through the app.
Add settings for multiple travelers to one profile
The ability to purchase multiple tickets for different travelers was crucial for the app functionality.
Simplifying the vehicle filter option
All travel options were displayed in a results page where the user was able to filter the options by vehicle type. However, the users were experiencing usability issues with this filter which led to a very high drop-off rate.
Design an upsell feature to increase sales of 1st class tickets
Sometimes 1st class tickets cost just a little extra, so it made sense to display the opportunity to upsell in order to increase revenue and customer satisfaction.
Adding multiple travelers to one profile needed to be simple and straightforward.
Usually, the client will first see high-fidelity wireframes and after that, a UI design will be created. In order to explain to the client and the dev team how it’s all connected together, I would build simple user flows. Once the client has understood and approved the flow, a click prototype was created inside InVision and presented to the developers.
All screens were design for the iOS app following Apple's Human Interface Design Guidelines. Here's an example of 3 different screens solving the vehicle filter option problem (as stated above).
Send me a brief project summary and I will get back to you within 48 hours. You can also send me an email directly to : hi@iglika.co
Iglika Mateeva-Drincheva. Freelance UX/UI Designer based in Berlin.
