Add settings for multiple travelers to one profile
The ability to purchase multiple tickets for different travelers was crucial for the app functionality.
Simplifying the vehicle filter option
All travel options were displayed in a results page where the user was able to filter the options by vehicle type. However, the users were experiencing usability issues with this filter which led to a very high drop-off rate.
Design an upsell feature to increase sales of 1st class tickets
Sometimes 1st class tickets cost just a little extra, so it made sense to display the opportunity to upsell in order to increase revenue and customer satisfaction.
Adding multiple travelers to one profile needed to be simple and straightforward.
Usually, the client will first see high-fidelity wireframes and after that, a UI design will be created. In order to explain to the client and the dev team how it’s all connected together, I would build simple user flows. Once the client has understood and approved the flow, a click prototype was created inside InVision and presented to the developers.
All screens were design for the iOS app following Apple's Human Interface Design Guidelines. Here's an example of 3 different screens solving the vehicle filter option problem (as stated above).