Problems I help you solve
so your business starts the right way

Validate before you build. Test feature demand with real users before investing in development.

User insights, not opinions. Transform stakeholder assumptions into validated user research.

Build what moves the needle. Focus development on features that drive your key metrics.

De-risk your investment. Validate assumptions early and save months of development time.

Know who to build for. Identify your highest-value user segment with confidence.

Align on the real problem. Unite your team around validated user needs, not assumptions.

A clear process for better product decisions

01

Discovery and alignment

We start with stakeholder interviews to understand your business goals, constraints, and assumptions. I review existing data and align the team on success metrics.

02

Research and validation

I conduct user research through interviews and surveys, test 1-2 early concepts or prototypes with target users, and analyze existing data to validate assumptions and uncover real needs.

03

Strategy and refinement

Based on research insights, I refine the strategic direction and create interactive AI prototypes to test validated solution concepts with users. Includes competitive analysis and opportunity mapping.

04

Roadmap and handoff

You receive a prioritized roadmap with clear next steps, validated concepts, and all research artifacts to inform your product development.

Testimonials

Join my happy customers

“We absolutely love the design: clean, well-structured, and full of personality. Refreshingly different: minimal design with an eye for detail.”
Nicole Böwing
CEO, Pflegecampus
“We absolutely love the design: clean, well-structured, and full of personality. Refreshingly different: minimal design with an eye for detail.”
Nicole Böwing
CEO, Pflegecampus
“We absolutely love the design: clean, well-structured, and full of personality. Refreshingly different: minimal design with an eye for detail.”
Nicole Böwing
CEO, Pflegecampus
“We absolutely love the design: clean, well-structured, and full of personality. Refreshingly different: minimal design with an eye for detail.”
Nicole Böwing
CEO, Pflegecampus
“We absolutely love the design: clean, well-structured, and full of personality. Refreshingly different: minimal design with an eye for detail.”
Nicole Böwing
CEO, Pflegecampus
"Iglika is an experienced professional with a rare combination of design, business and collaboration skills. She has extensive knowledge of the market trends and actively develops new design solutions for solving complex business problems."
Johann Engelbrecht
Design Director, Ergo Digital IT
"Iglika is an experienced professional with a rare combination of design, business and collaboration skills. She has extensive knowledge of the market trends and actively develops new design solutions for solving complex business problems."
Johann Engelbrecht
Design Director, Ergo Digital IT
"Iglika is an experienced professional with a rare combination of design, business and collaboration skills. She has extensive knowledge of the market trends and actively develops new design solutions for solving complex business problems."
Johann Engelbrecht
Design Director, Ergo Digital IT
"Iglika is an experienced professional with a rare combination of design, business and collaboration skills. She has extensive knowledge of the market trends and actively develops new design solutions for solving complex business problems."
Johann Engelbrecht
Design Director, Ergo Digital IT
"Iglika is an experienced professional with a rare combination of design, business and collaboration skills. She has extensive knowledge of the market trends and actively develops new design solutions for solving complex business problems."
Johann Engelbrecht
Design Director, Ergo Digital IT
"Iglika contributed many good ideas to the project and demonstrated a keen sense for appealing design and user-friendliness. Her professional approach and friendly personality made the collaboration pleasant and productive - a clear recommendation."
Bastian Seibt
Director Business Development, QR Marketing GmbH
"Iglika contributed many good ideas to the project and demonstrated a keen sense for appealing design and user-friendliness. Her professional approach and friendly personality made the collaboration pleasant and productive - a clear recommendation."
Bastian Seibt
Director Business Development, QR Marketing GmbH
"Iglika contributed many good ideas to the project and demonstrated a keen sense for appealing design and user-friendliness. Her professional approach and friendly personality made the collaboration pleasant and productive - a clear recommendation."
Bastian Seibt
Director Business Development, QR Marketing GmbH
"Iglika contributed many good ideas to the project and demonstrated a keen sense for appealing design and user-friendliness. Her professional approach and friendly personality made the collaboration pleasant and productive - a clear recommendation."
Bastian Seibt
Director Business Development, QR Marketing GmbH
"Iglika contributed many good ideas to the project and demonstrated a keen sense for appealing design and user-friendliness. Her professional approach and friendly personality made the collaboration pleasant and productive - a clear recommendation."
Bastian Seibt
Director Business Development, QR Marketing GmbH
"Iglika showed a solid understanding of UX principles, and her contributions were important in shaping the user flow of our platform. She was committed to understanding our users' needs and was skillful in translating these requirements into practical design solutions. She could take an initial brief, effectively address the necessary details, and iteratively develop solutions to meet our evolving needs."
Vladimir Viro
CEO, ScanVoyage AI
"Iglika showed a solid understanding of UX principles, and her contributions were important in shaping the user flow of our platform. She was committed to understanding our users' needs and was skillful in translating these requirements into practical design solutions. She could take an initial brief, effectively address the necessary details, and iteratively develop solutions to meet our evolving needs."
Vladimir Viro
CEO, ScanVoyage AI
"Iglika showed a solid understanding of UX principles, and her contributions were important in shaping the user flow of our platform. She was committed to understanding our users' needs and was skillful in translating these requirements into practical design solutions. She could take an initial brief, effectively address the necessary details, and iteratively develop solutions to meet our evolving needs."
Vladimir Viro
CEO, ScanVoyage AI
"Iglika showed a solid understanding of UX principles, and her contributions were important in shaping the user flow of our platform. She was committed to understanding our users' needs and was skillful in translating these requirements into practical design solutions. She could take an initial brief, effectively address the necessary details, and iteratively develop solutions to meet our evolving needs."
Vladimir Viro
CEO, ScanVoyage AI
"Iglika showed a solid understanding of UX principles, and her contributions were important in shaping the user flow of our platform. She was committed to understanding our users' needs and was skillful in translating these requirements into practical design solutions. She could take an initial brief, effectively address the necessary details, and iteratively develop solutions to meet our evolving needs."
Vladimir Viro
CEO, ScanVoyage AI
"Iglika was a great addition to two teams with legacy design libraries and new features that required UI design and user research. Highly recommend her design skills and understanding of B2B & B2C business processes."
Nakeema Stefflbauer
Senior Program Manager, Ergo Digital IT
"Iglika was a great addition to two teams with legacy design libraries and new features that required UI design and user research. Highly recommend her design skills and understanding of B2B & B2C business processes."
Nakeema Stefflbauer
Senior Program Manager, Ergo Digital IT
"Iglika was a great addition to two teams with legacy design libraries and new features that required UI design and user research. Highly recommend her design skills and understanding of B2B & B2C business processes."
Nakeema Stefflbauer
Senior Program Manager, Ergo Digital IT
"Iglika was a great addition to two teams with legacy design libraries and new features that required UI design and user research. Highly recommend her design skills and understanding of B2B & B2C business processes."
Nakeema Stefflbauer
Senior Program Manager, Ergo Digital IT
"Iglika was a great addition to two teams with legacy design libraries and new features that required UI design and user research. Highly recommend her design skills and understanding of B2B & B2C business processes."
Nakeema Stefflbauer
Senior Program Manager, Ergo Digital IT

FAQs

Before you book

How do you work with existing product teams?

Do you also work on AI features?

What if we need design work after discovery?

What’s the difference between hourly work and a design subscription?

Can we hire you full time?

Can you help us shape our MVP or just “make it pretty”?

Do you do development or only design?

Let’s work on your next project together.

See if we are a good fit. Schedule a quick, 15 min. intro call with me!

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email me

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UX Strategy and Product Discovery

Problems I help you solveso your business starts the right way

A clear process for better product decisions

01

Discovery and alignment

02

Research and validation

03

Strategy and refinement

04

Roadmap and handoff

Join my happy customers

Before you book

Let’s work on your next project together.

Let’s work on your next project together.

Problems I help you solve
so your business starts the right way