Iglika shooting a YouTube video.
Iglika working from a coffee shop.

Hey, I'm Iglika and I'm passionate about creating digital products that convert!

I've always been passionate about building things online. For as long as I can remember, I've been trying to figure out how to turn my business ideas into live websites, how to bring more traffic to them and how to design them in a way that this traffic converts into sales. This passion let me to become a designer and help clients identify the weak links in their online presence and help them build easy-to-use products that are not just pixel-perfect but also lead the user to completing a desired call-to-action.

Here's how my business degree and my background in marketing, paired with my design knowledge brings value to you:

  • #1: My design process takes the business's needs into consideration and doesn't just involve pretty screens
  • #2: Working side by side with front-end developers helps create better products
  • #3: I help entrepreneurs build products that look pretty AND bring them money

Giving back to the design community

I've gathered quite an experience during the last few years- working with startups and big corporations has taught me a lot about the business of design and what the best design practices are.

In 2019, I decided to share my knowledge with other less experienced designers and people who'd like to know more about design and launched my YouTube channel.

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How it all started

I started learning design back in 2014 because I wanted to build a website of my own. As someone who owns a business degree and is passionate about marketing, I quickly understood that the quality of the design can make or break your product! User Experience or User Interface design weren't very popular- everything was  just "web design". So, I started googling around and watching tons of YouTube videos on how to design a website with Photoshop. The end goal was to be able to create a design for my startup Styberry, that was going to rule the fashion blogging scene.

Fast forward 6 months later, I had created the initial designs and we had started to pitch around the product. I was showing people the prototype on my phone! It felt really good to be able to show and explain a product that you created yourself. I was amazed by how far I've come and decided to keep developing my design skills, if my startup didn't succeed. Sure enough, after another 6 months we run out of cash and reality hit so I needed to go back to my job.

This was the turning point in my life where I decided there's no way for me to go back to working for someone doing marketing campaigns but would rather create beautiful designs that help other people. I officially became a freelance UX/UI designer!