Creating a YouTube video | Iglika Mateeva-DrinchevaIglika Mateeva-Drincheva | UX/UI Designer

Hey, I'm Iglika and I'm passionate about creating digital products that convert!

I've always been passionate about building things online. For as long as I can remember, I've been trying to figure out how to turn my business ideas into live websites, how to bring more traffic to them and how to design them in a way that this traffic converts into sales.
This passion let me to become a designer and help clients identify the weak links in their online presence and help them build easy-to-use products that are not just pixel-perfect but also lead the user to completing a desired call-to-action.

Here's how my business degree and my background in marketing, paired with my design knowledge brings value to you:

Giving back to the design community

I've gathered quite an experience during the last few years- working with startups and big corporations has taught me a lot about the business of design and what the best design practices are.
In 2019, I decided to share my knowledge with other less experienced designers and people who'd like to know more about design and launched my YouTube channel.
I'm also sharing some insights from my everyday design life, as well as design tips over at my Instagram account.

How it all started

I started learning design back in 2014 because I wanted to build a website of my own. As someone who owns a business degree and is passionate about marketing, I quickly understood that the quality of the design can make or break your product! User Experience or User Interface design weren't very popular- everything was  just "web design".
So, I started googling around and watching tons of YouTube videos on how to design a website with Photoshop. The end goal was to be able to create a design for my startup Styberry, that was going to rule the fashion blogging scene.

Fast forward 6 months later, I had created the initial designs and we had started to pitch around the product. I was showing people the prototype on my phone! It felt really good to be able to show and explain a product that you created yourself. I was amazed by how far I've come and decided to keep developing my design skills, if my startup didn't succeed. Sure enough, after another 6 months we run out of cash and reality hit so I needed to go back to my job.

This was the turning point in my life where I decided there's no way for me to go back to working for someone doing marketing campaigns but would rather create beautiful designs that help other people. I officially became a freelance UX/UI designer!