Experience

Dec 2023-Jan 2026

Hamburg (remote)

Senior Product Designer (freelance) 

ScanVoyage AI

→ Created and implemented a robust design system standardizing design elements and improving the overall consistency and scalability of the platform.

→ Led the redesign for the Smart Sliders feature, including UI design, user flows, and product logic

→ Designed the AI-powered Slider Builder, that helps users designs marketing pages using prompts

→ Designed an AI-enhanced feature for managing product inventory and supply chain partners, enabling scalable product metadata management and smart supplier assignments for label production workflows.

May 2021-Aug 2023

Berlin (remote)

Senior Product Designer (freelance)

Pflegecampus GmbH

→ Redesigned Pflegecampus’ homepage, including changing the color palette, overall style and fixing major UX issues, which resulted in a 20% increase in Click Through Rate (CTR) and online sales

→ Led the design of a new feature called digital quality assurance handbook, enabling medical staff to create, manage, and track performance, thus digitalizing a crucial compliance process.

→ Implemented multiple user experience improvements across the platform, such as enhancing navigation flow and simplifying user interfaces, which led to increase in user satisfaction and reduction in support requests.

Feb 2021-Apr 2021

London (remote)

UX /UI Designer (freelance)

MicroHive Ltd.

→ Conducted a detailed UX Audit of the subscription flow, identifying key UX issues which caused the high drop off rates

→ Implemented a new, user-friendly design and optimized the information architecture, which doubled the average time users spent on the website and significantly decreased the bounce rate.

Feb 2018-Jun 2019

Berlin & Düsseldorf

Senior UX/UI Designer (freelance)

ERGO Digital IT

→ Designed a mobile-responsive web application for filing car insurance claims. I simplified the car insurance claim process from 20 steps to a more user-friendly flow, reducing customer frustration and significantly lowering call volumes to customer support.

→ Facilitated in-person and remote user testings across multiple digital insurance projects, identifying key usability issues and making data-driven improvements, resulting in a successful rollout serving thousands of customers.

→ Led the design of the Credit Limit Calculator, translating complex business requirements into a streamlined, user-friendly web application that significantly reduced the time and complexity of purchasing business insurance policies.

Dec 2016-Jun 2017

San Francisco (remote)

UX/UI Designer (freelance)

Labor Voices Inc.

→ Developed a new style guide from scratch, ensuring consistency and providing clear design guidelines for the development team, which streamlined future feature additions and maintained a cohesive user interface.

→ Designed the Grievance Management feature, facilitating communication between brands and factories, which improved working conditions and compliance with regulations.

My Story

I grew up in Varna, Bulgaria, and started working at 15! I was handing out flyers, selling pub crawls, and learning early what persuasion, resilience, and people skills actually mean.

At 18, I moved to Germany to study with limited financial support, so I worked my way through university. I lived in several cities, earned a Master’s in General Management, and eventually moved to Berlin.

I’ve always been a builder. I ran side projects, joined hackathons, experimented with blogs and startup ideas — and learned the hard way that execution matters more than perfect plans.

In 2015, I quit my marketing job and went all-in as a freelance UX/UI designer. Since then, I’ve been designing digital products, partnering closely with teams, and staying obsessed with one thing: making complex experiences feel simple.

Today, I balance client work, side projects, and motherhood — and with AI accelerating everything, I’m more excited than ever to build.