Design that supports your business needs
From User Research to Developer Hand-off, I can help you create revenue-generating products.
Helping you with my trusted design process
Discovery
As a first step, I need to understand your business goals, target audience, and project requirements.
Research
Then, I analyze your competitors, as well as industry trends.
Moreover, I gather insights through user interviews, surveys, and usability testing to understand user needs and pain points.
Strategy
Next, I create user personas, sketch out low-fidelity wireframes and discuss the information architecture with you.
Any important dependancies or restrictions need to be considered here as well.
Design & Testing
After that, I create the designs in Figma, ensuring alignment with your branding. I can also conduct user testing to gather feedback on the prototype or the live product and incorporate the user feedback to improve the designs.
Project Handoff
In the last stage, I collaborate closely with the development team to ensure a smooth transition. Part of the hand-off meetings are project documentation, style guides (design system), Figma files and prototypes.
The importance of a good User Experience
UX design is not just about aesthetics but a strategic investment in the success of your product or service. It directly impacts user satisfaction, business growth, competitiveness, and cost-effectiveness, making it a crucial aspect of any digital venture.
Enhanced User Satisfaction
Effective UX design places the user at the center of the product or service, ensuring that it is intuitive, easy to use, and aligns with their needs and preferences. This leads to higher user satisfaction and positive interactions.
Competitive Advantage
A great UX sets a product or service apart from competitors. It can be a key differentiator in a crowded market, attracting and retaining users who value a seamless and enjoyable experience.
Increased User Engagement
An engaging user experience encourages users to spend more time on the platform, explore its features, and become loyal customers or advocates.
Reduced Costs
Addressing usability issues and design flaws early in the development process can save significant costs down the road. UX design helps identify and fix problems before they become impossible to fix.
Positive Brand Image
A well-designed product or service conveys professionalism and care for users, enhancing the brand's reputation and trustworthiness.
Business Growth
A well-designed user experience can have a direct impact on business outcomes, such as increased conversion rates, user retention, and revenue growth.
Johan Engelbrecht
Design Director, Ergo Digital IT
Dr. Nakeema Stefflbauer
Senior Program Manager, Ergo Digital IT
Nicole Böwing
CEO, Pflegecampus GmbH
