Helping you with my trusted design process
As a first step, I need to understand your business goals, target audience, and project requirements.
Then, I analyze your competitors, as well as industry trends.
Moreover, I gather insights through user interviews, surveys, and usability testing to understand user needs and pain points.
Next, I create user personas, sketch out low-fidelity wireframes and discuss the information architecture with you.
Any important dependancies or restrictions need to be considered here as well.
Design & Testing
After that, I create the designs in Figma, ensuring alignment with your branding. I can also conduct user testing to gather feedback on the prototype or the live product and incorporate the user feedback to improve the designs.
In the last stage, I collaborate closely with the development team to ensure a smooth transition. Part of the hand-off meetings are project documentation, style guides (design system), Figma files and prototypes.
Effective UX design places the user at the center of the product or service, ensuring that it is intuitive, easy to use, and aligns with their needs and preferences. This leads to higher user satisfaction and positive interactions.
A great UX sets a product or service apart from competitors. It can be a key differentiator in a crowded market, attracting and retaining users who value a seamless and enjoyable experience.
An engaging user experience encourages users to spend more time on the platform, explore its features, and become loyal customers or advocates.
Addressing usability issues and design flaws early in the development process can save significant costs down the road. UX design helps identify and fix problems before they become impossible to fix.
A well-designed product or service conveys professionalism and care for users, enhancing the brand's reputation and trustworthiness.
A well-designed user experience can have a direct impact on business outcomes, such as increased conversion rates, user retention, and revenue growth.
Design Director, Ergo Digital IT
Dr. Nakeema Stefflbauer
Senior Program Manager, Ergo Digital IT
CEO, Pflegecampus GmbH