UX Design that supports your business needs
From User Research to Developer Hand-off, I can help you create revenue-generating products.
My Design Process
Understand
Business requirements
User Needs
User Interviews
Data
Analyze
User Personas
User Journey Map
Data Analysis
Ideate
Wireframes
User Flows
Sketching or Paper
Design
UI Design
Design Patterns
Design Libraries
Prototypes
Test
In-person User Tests
Remote User Tests
User Interviews
Once the results of the test are evaluated, the design process continues evolving-adjusting the design and gathering continuous user feedback.
Selected UX case studies
01
Digital Quality Assurance Handbook
I helped design a tool that helps medical companies digitalize the process of creating and maintaining a digital quality assurance handbook in-house. The new feature enables the user to create the entire handbook inside the platform, assign members of the staff to read different parts of it and track their performance.


02
UX Audit & Subscription flow redesign
I have conducted a screen-by-screen UX Audit to uncover the main usability issues of the website as well as find out the reason for the low conversion of their premium customers. In addition to my design recommendations, I created a new style guide and optimized the premium subscription flow.
03
Car Damage Claim Web App
I helped design a mobile-responsive web app that enables insurance customers to easily report a car damage and file their claim online. The biggest challenge of digitalising the report process was to simplify and reduce the steps involved (previously consisting of over 20 steps!)


04
Website redesign
By mixing bright fun colours with pastel ones I created a new 'feel' that was fun and fresh. In addition, I fixed a lot of usability problems on the website and created a new user flow for the online purchases. The new website is better structured, the information is better presented and this helped guide the user through the new purchase decision.